Analysis of consumer behavior when choosing plumbing in the course of various studies of large building stores, showed one interesting pattern. Choosing plumbing, all groups of consumers, regardless of emotional warehouse and solvency, voiced the same requirements to the seller. Plumbing, as one of the most significant commodity groups of building shops, has combined almost all the important criteria that people pay attention to when buying products for building and finishing a house.
The Main Criteria For Choosing Plumbing
As you know, consumers are divided into two large groups: rational and emotional. The first traditionally refers to men, the second - women. The characteristic of these groups forms a stable scenario of human behavior in the sales area. If the rationalist puts the quality of the material and functionality at the forefront, then a representative (person) of the emotional type will pay attention primarily to the aesthetics of the subject, shape, design, color.
Selection of plumbing
So plumbing destroys this stereotype. And all because it is in itself a highly functional product, which at the same time must also be "beautiful." And none of these properties can not be compromised. Bath, sink, faucet, toilet are required to perfectly perform their functions, and still be part of the design project of the room and at the same time serve as its own decoration. As practice shows, few people will agree to get an uncomfortable bath because of the unique color or, conversely, close their eyes to an unfortunate design or defiant color with all the anatomical shape and perfect assembly.
Here the opinion reigns "the more expensive the better." The consumer is ready to change the sofa every few years, re-glue the wallpaper and even tear down the walls, but the plumbing set "for centuries". Especially basic things: toilet, bath, shower module. Cheap plumbing is also the risk of being the culprit for the flood. Together with the unique design and the latest technology, a person buys a guarantee of his safety, including financial security. In addition, the same cheap plumbing gives a negative association with constant repairs, calling a locksmith, leakage and rust. From ayan Melbourne plumber you can get the best price.
Thanks to the marketing programs of well-known world brands and, we will not hide, really top-notch quality, a stable opinion has been formed about a decent plumber on a geographical basis. The three leaders are Germany, Italy and France. The fourth place is shared by Russia and factory China. But to a lesser extent. European brands are reaching a new level today and are winning the Russian consumer personally: brand showrooms are opened, exhibitions and promotional events are held, stands in large stores are made out separately, personal services, a guarantee, a set of accessories are provided upon purchase.
Significance takes shape, size of plumbing, color. Buyers had the opportunity to choose sanitary ware not from two types of toilet bowls or sinks, but from twenty-five: built-in, suspended, with lighting and music, silent, miniature. Under any budget and design project. You can buy not only white faience, under which you used to choose tiles and a curtain in the bathroom, but, on the contrary, you can choose a sink and a shower panel to match the wall color and lighting. And, by the way, the appearance largely determines the quality of the devices. The more refined the plumbing is made externally, the more reliable and durable it is from the inside.