Analysis of
consumer behavior when choosing plumbing in the course of various studies of
large building stores, showed one interesting pattern. Choosing plumbing, all
groups of consumers, regardless of emotional warehouse and solvency, voiced the
same requirements to the seller. Plumbing, as one of the most significant
commodity groups of building shops, has combined almost all the important
criteria that people pay attention to when buying products for building and
finishing a house.
The Main Criteria For Choosing Plumbing
As you know,
consumers are divided into two large groups: rational and emotional. The first
traditionally refers to men, the second - women. The characteristic of these
groups forms a stable scenario of human behavior in the sales area. If the
rationalist puts the quality of the material and functionality at the
forefront, then a representative (person) of the emotional type will pay attention
primarily to the aesthetics of the subject, shape, design, color.
Selection of plumbing
So plumbing
destroys this stereotype. And all because it is in itself a highly functional
product, which at the same time must also be "beautiful." And none of
these properties can not be compromised. Bath, sink, faucet, toilet are
required to perfectly perform their functions, and still be part of the design
project of the room and at the same time serve as its own decoration. As
practice shows, few people will agree to get an uncomfortable bath because of
the unique color or, conversely, close their eyes to an unfortunate design or
defiant color with all the anatomical shape and perfect assembly.
Plumbing Price
Here the opinion
reigns "the more expensive the better." The consumer is ready to
change the sofa every few years, re-glue the wallpaper and even tear down the
walls, but the plumbing set "for centuries". Especially basic things:
toilet, bath, shower module. Cheap plumbing is also the risk of being the culprit
for the flood. Together with the unique design and the latest technology, a
person buys a guarantee of his safety, including financial security. In
addition, the same cheap plumbing gives a negative association with constant
repairs, calling a locksmith, leakage and rust. From ayan Melbourne plumber you can get the best price.
Producing Country
Thanks to the
marketing programs of well-known world brands and, we will not hide, really
top-notch quality, a stable opinion has been formed about a decent plumber on a
geographical basis. The three leaders are Germany, Italy and France. The fourth
place is shared by Russia and factory China. But to a lesser extent. European
brands are reaching a new level today and are winning the Russian consumer
personally: brand showrooms are opened, exhibitions and promotional events are
held, stands in large stores are made out separately, personal services, a
guarantee, a set of accessories are provided upon purchase.
Significance
takes shape, size of plumbing, color. Buyers had the opportunity to choose
sanitary ware not from two types of toilet bowls or sinks, but from
twenty-five: built-in, suspended, with lighting and music, silent, miniature.
Under any budget and design project. You can buy not only white faience, under
which you used to choose tiles and a curtain in the bathroom, but, on the
contrary, you can choose a sink and a shower panel to match the wall color and
lighting. And, by the way, the appearance largely determines the quality of the
devices. The more refined the plumbing is made externally, the more reliable
and durable it is from the inside.
